Dealership Secret Shopping™

Traditional secret shopping has focused primarily on fast food restaurants, convenience stores, and other similar industries where simple secret shopping assignments require little training and little skill.  Contrast what it takes to order a burger or buy a pack of gum to what it takes to realistically replicate the shopping behavior of a car or motorcycle buyer.  Consider the vast differences between these traditional low-value, low-skill secret shopping programs and what it takes to realistically measure how effectively a dealership sells its products. 

Yet historically these “commodity” secret shopping companies have attempted to apply the same secret shoppers and same secret shopping methodology to dealership secret shopping.  Dealerships asked questions about these traditional secret shopping programs, and wondered whether they really measured the right sales processes and whether the secret shoppers really behaved similarly to “real” customers, but there was no better alternative.

With the introduction of the patent-pending Pied Piper Prospect Satisfaction Index® (PSI®) process in 2007, all of that changed.  By using Pied Piper PSI, dealers were able to accurately measure how effectively their dealerships sold, and as importantly, they could identify how the performance of their dealership compared to the average of same brand dealerships nationwide.

Pied Piper PSI evaluations are available as in-person secret shopping as well as internet and telephone secret shopping.       

Go to www.piedpiperpsi.com for more details.

Pied Piper develops and runs sales & marketing programs to maximize performance of dealer networks.

Examples of Pied Piper programs:

• Prospect Satisfaction Index® (PSI®)"Mystery Shopping" to Turn More Shoppers into Buyers™.
  • In-Person
  • Internet/Email
  • Telephone
• Defector Diagnostic Survey™ to Learn to Keep More Customers.
• Retail Effectiveness Monitor® to Measure and Improve the Overall Customer Experience.
• Dealer Health Check™ to Measure, Diagnose and Improve the Overall Sales Effectiveness of Individual Dealerships.
• Dealer Performance Bonus Programs to Increase Manufacturer and Dealer Profitability while Paying for a Better Customer Experience.
• "Spin-to-Win" Sales Incentive Programs with Reloadable Debit Cards to Encourage Effective Salesperson/Dealership Behavior
• Other Examples: Facility Evaluation/Audit Programs to Encourage Facility Improvement and Upgrades, Pied Piper Purchase Funnel™, Lease Return Programs, Vehicle Delivery Programs, Co-op Advertising Programs, Point-of-Sales Kiosk Programs, Brand Image Element Leasing Programs, Best Practices and Management Consulting.

Go to www.piedpipermc.com for more details about Pied Piper Management Company LLC.